Sunday, December 27, 2015

Truth in Marketing

I may have mentioned before that about a dozen years ago I went to a symposium on the Market for Native American Art at the British Museum in London.  To my surprise one of the speakers was a Japanese gentleman by the name of Ito Atsunori, who was still a student then and is today an assistant professor at the National Museum of Ethnology in Japan.  He had been working on his thesis on Hopi Indian Jewelry and the fakes that were being made in his country.  He had developed a catalog of objects that were by Native artists and fakes.  Unfortunately, that jewelry which is also faked in many other parts of the world, finds its way into this country and much of it to the Southwest and Santa Fe.

It has gotten to the point that a good deal of the imitations of Indian art is sold in  galleries owned and run by non Natives right on Santa Fe’s Historic Plaza.  While there are a number that are excellent legitimate galleries there are also some that sell knock offs of the real thing.  The Mayor of Santa Fe, Javier Gonzalez, has come to the conclusion that the town could use a Truth in Marketing Law to protect our many Native American Artists who make their living from their art.  The occasion of the Mayor’s announcement, billed as a press conference, was thought important enough to be covered by the print media and also television.  The print  press just walked in with notebooks and cameras: video and sound equipment was another matter.


The Mayor made his announcement at the Art Gallery Sorrel Sky owned by Shanan Campbell Wells, daughter of former U.S. Senator Ben Nighthorse Campbell from 1993-2005 who is also a very well known Cheyenne jeweler.  The Mayor was introduced by Ms. Wells and she outlined the announcement, “The Act is a Truth in marketing law to protect Indian Artists and their creative work, and to protect Indian art collectors, consumers – and visitors to our great city.”  Senator Campbell was the first American Indian to chair the Senate Indian Affairs Committee and he sent along a brief statement.  In it he stated that though there have been laws since 1934 against false representation of Native American Art, they have had lax enforcement and he commended the Mayor on seeking this action.  Other speakers were The Cultural Affairs Secretary, Veronica Gonzales and the Director of the Indian Arts Research Center at the School for Advanced Research and Arts Commission member, Brian Vallo from Acoma Pueblo.  He pointed out that due to the increase in tourists, marketability and interest in Native American art, the marketing of counterfeit wares has increased geometrically.   Needless to say, the latter are less expensive and therefore more tempting to the tourist.  The stores that sell these have every right to do so as long as they are properly labeled.

Sharon Campbell Wells & Brian Vallo
Mayor Gonzalez & Department of Cultural Affairs Secretary, Veronica Gonzales

The Mayor’s office was kind enough to forward the Mayor’s entire press conference including the question period. It lasts under 40 minutes and can be found HERE.

According to a 225 page report by the University of New Mexico Bureau of Business and Economic Research close to 10% of the total employment in the State is in the cultural  economy which adds 5.6 billion dollars in revenue annually.    A great percentage of this is cultural tourism so it is in the State’s interest to protect the arts in any way they can.  One of the great resources of the State is its Indian population and the unique artistic heritage that Native Americans impart.

This legislation is not yet reality but the Mayor plans to submit to the City Council a bill proposing a cultural district around downtown Santa Fe within which all Native art must be sold with certain information including name and affiliation of the artist, if known, with the tribe or pueblo identified.  The type and source of the materials would also have to be disclosed.  Tourists who come to Santa Fe are not necessarily expert in the field and do not know, for instance, that there are many types of turquoise and that what can also look like turquoise may be made from synthetic materials.

In his remarks the Mayor said, “It is both our duty – and it is in our interest and in the interest of the artists themselves – to do what we can to help protect these traditions and ensure that artists can continue to build a livelihood from their craft.”  He pointed out that the City does not have the right to prosecute violators, that is up to the Feds, but it can withdraw business licenses.  The Mayor concluded, “As far as we know we are breaking new ground.  This is the first piece of legislation like it in the country, especially at the municipal level, and we will be relying on all of our partners here and in the Native, gallery, museum, retail stores and cultural institution communities to help us perfect it and insure that the specific requirements we put in place are meaningful.”


I am particularly pleased with this initiative not only because I think it is good for the community but if you can trust the trader that you are buying from you can gain so much from her or him and learn to trust your own eye to a greater extent.

Wishing all my readers a most happy and healthy 2016!

36 comments:

  1. Wow, excellent post. I'd like to draft like this too - taking time and real hard work to make a great article. This post has encouraged me to write some posts that I am going to write soon. agencia de marketing digital en barcelona

    ReplyDelete
  2. I believe both inbound and outbound marketing have a place and are beneficial to every business. But they have their place in the marketing process.SEO DC

    ReplyDelete
  3. You can use the software to crank out a video for supplemental marketing. You can use software for video that is intended to supplement or support your text content.ronald banilov

    ReplyDelete
  4. Marketing utilises advertising as part of a larger strategy. As do you in your efforts to make money online. You are probably budgeting, analysing results, producing copy, maybe graphics, setting up sales funnels, offering support, researching trends, communicating with fellow 'internet marketers'.Local seo services

    ReplyDelete
  5. "buying some SEO". backlinks Any website needs to be built on good foundations - which are keyword research, competition research, and link building. You also need to use good quality materials and tools

    ReplyDelete
  6. A good digital marketing agency will always have a portfolio that consists of clients with visible levels of success. You can easily access this portfolio from their website. A portfolio page that lists a good number of clientele is more trustworthy than one that displays only a few.SEO companies in India

    ReplyDelete
  7. Which would you rather have? An unpredictable email campaign or a predictable one? This simple factor alone will save you 5-10 years of heartache and waste of time. This is something that you truly need to consider. If you want the most success in your business as possible, become an email advertising and marketing expert starting today.

    ReplyDelete
  8. By the time you complete the course, you will have a clear vision and mission to implement digital marketing and make the best out of it to impart new heights to your business. step by step guide in how to make money on Instagram with Clickbank

    ReplyDelete
  9. They are also made to work with e-commerce companies in real-time once they are well equipped with the knowledge of various facets of digital marketing. digital marketing course in hyderabad

    ReplyDelete
  10. If what you're doing is working, you should be generating more revenue. Use some of that revenue to do more marketing. If it isn't working, make adjustments and try again. Business Email Addresses

    ReplyDelete
  11. Modern marketing is an expansive field, and it includes everything from digital marketing online to traditional offline marketing. https://sites.google.com/view/buyytsubscribersindia/

    ReplyDelete
  12. Content Performance: Online marketing lets you estimate your content performance. Let us understand this with an example, imagine you have delivered pamphlets and posters to a different sector of societies. basics

    ReplyDelete
  13. Web based marketing can possibly make individuals colossal cash regardless of the very contrasts referenced before for example race, sex, social standing and so on. CBT Bulk Email Sender Software

    ReplyDelete
  14. During the course, you would run over the advantages of web based marketing over customary marketing. Significant meetings about web facilitating worker, area enlistment, TLD and SLD workers, Windows and Linux workers are an indispensable piece of advanced marketing course. https://boherald.com/spotting-a-blogging-opportunity-in-an-over-saturated-field/

    ReplyDelete
  15. Possibly you'll have the option to go with independent web designers or can enlist complete help web designers to get your web presence, additionally called website. SEO

    ReplyDelete
  16. However, when you can really show off if you have physical products and a sound Instagram marketing strategy will definitely help to boost sales and profits. fitur instagram

    ReplyDelete
  17. The best article I have ever read. I think the marketing needs to be respective and friendly with people. We are 40 Elefantes agencia de marketing digital en Barcelona thanks for the post.

    ReplyDelete
  18. Visit my site regularly and add it to your top choices as I update you with the most recent news and gossipy tidbits in the website streamlining industry ordinary. Webdesign

    ReplyDelete
  19. Verbal marketing has been around well before the beginning of present day electronic correspondences, and some time before the Internet. Leads

    ReplyDelete
  20. Provide Search motor streamlining SEO counsel on site advancement like utilization of JavaScript and web facilitating. Exclusive Web Ltd

    ReplyDelete
  21. Regarding SEO, we don't really want to put joins on any site that has an area authority under 50. We accept this is the place where cost and advantage cross. increase website traffic

    ReplyDelete
  22. In any case, the extraordinary thing about a digital marketing methodology is that you can transform them on the fly because of continuous outcomes and investigation information. SEO Limburg

    ReplyDelete
  23. The dealer manages that all alone. The member's expense is restricted just to marketing the items or administrations. seo packages in pakistan

    ReplyDelete
  24. I really happy found this website eventually. Really informative and inoperative, Thanks for the post and effort! Please keep sharing more such blog. => wm casino <=> คลิปโป๊ <=> คลิปxxx <=> คลิปโป๊ญี่ปุ่น <=> คลิปโป้ไทย <=> เรียนภาษาอังกฤษ <=> poker online

    ReplyDelete
  25. Hello! Someone in my Myspace group shared this site with us so I came to take a look. I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers! Wonderful blog and wonderful style and design. 토토사이트

    ReplyDelete
  26. I read this article. I think You put a lot of effort to create this article. I appreciate your work. 안전놀이터추천

    ReplyDelete
  27. Wonderful article, thanks for putting this together! This is obviously one great post. Thanks for the valuable information and insights 먹튀폴리스

    ReplyDelete
  28. Youre so cool! I dont suppose Ive read anything like this before. So nice to find any individual with some unique thoughts on this subject. realy thank you for beginning this up. this website is something that is needed on the net, someone with a little originality. useful job for bringing one thing new to the web! 먹튀폴리스

    ReplyDelete
  29. I am definitely enjoying your website. You definitely have some great insight and great stories. 토토사이트

    ReplyDelete
  30. I wanted to thank you for this great read!! I definitely enjoying every little bit of this pos 안전놀이터

    ReplyDelete
  31. The post is composed in extremely a decent way and it contains numerous helpful data for me. 먹튀폴리스

    ReplyDelete
  32. Fantastic Site with useful and unique content looking forward to the next update thank you 먹튀검증커뮤니티

    ReplyDelete
  33. I found that site very usefull and this survey is very cirious, I ' ve never seen a blog that demand a survey for this actions, very curious... 안전놀이터

    ReplyDelete
  34. who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Get More Info

    ReplyDelete
  35. In a ton of this marketing situations, the advertiser surely isn't needed to spend a particular penny in the dealer's business. The shipper manages that all alone. The associate's expense is restricted simply to marketing the items or administrations. certified preowned program in Missouri & Kansas

    ReplyDelete