This got me thinking about greeting cards. In all honesty, I send most of my greeting cards by email with e-cards. There is a better chance they will arrive on the right day, and even if I am willing to go to three stores, which I have done, searching for an appropriate card, I usually do not succeed. I end up with one that says “Thinking of you” or one for a different occasion that I adapt! However, if I go on one of the greeting card apps, I usually luck out.
In an article in the Michigan Daily by Kaya Ginsky under the title “The Unconventional Art in Greeting Cards” the author confesses “Greeting cards line my shelves and walls like artwork: a dog with a toilet joke from my sister, scoops of my favorite ice cream flavors falling from the sky from my parents, eight reasons my grandmother loves me (written by a copywriter), a joyful Yom Kippur message from a well-meaning Christian relative, a “drink up, it’s ur bday” from my hometown friends.”… art?
In our home, we leave them up on our dining table for a week and then store them so that when we are gone, our children can enjoy throwing them all out!
In the 19th century, artistic cards, first celebrating Valentine’s Day and later Christmas, were produced for sale.
![]() |
ca. 1885 |
It was only in 1932 that Disney and Hallmark came together and corporatized the cards that we find in many varieties in pharmacies today. I don’t know if there are any stores left solely devoted to greeting cards, though there used to be. Still there are a few people who do publish their own photographs or designs on cards that can be found in specialty shops. No matter the talent of the maker, what is most appreciated is the extraordinary effort put into a hand-made card sent for a specific occasion.
Can a greeting card actually be considered a work of art? Certainly not if it is simply a reproduction of a known work. It might be, however, if it is an original artistic expression that goes beyond the occasion. The originals of cards sent to his friends by the renowned printmaker Gustave Baumann (1881-1971) have become valuable collector’s items.