Artistic Self-Promotion

People say a lot of things about the art world without really thinking them through. You've heard them: "My kid could do that" about abstract expressionism. "Art dealers only care about money." "Museums are above all that—they're educational institutions, not businesses." However, without the economic relationship between art and money, artists would starve, dealers and auction houses wouldn't exist. Museums would have to close their doors.

Nobody knows exactly how many artists worked in the 17th century in Europe, though I've seen estimates ranging from 20,000 to 50,000. Today there are probably 500 times that many. These numbers are rough at best, but here's one that caught my attention: apparently only 10,000 individual artists are represented in museums worldwide. That seems low to me ... add a zero or two and it's still nowhere near all the people who call themselves professional artists.

So why are certain artists collected by museums and not others? Yes, galleries promote specific artists ... that's not untrue. But how were those artists chosen in the first place? And why did institutions acquire their work after sifting through all those thousands of other artists?

I'd argue that self-promotion by the artists themselves plays a huge role, and this isn't some new concept. From the Renaissance on, European artists put their own faces in paintings and sculptures to get noticed. Even in commissioned works, an artist would sneak his likeness in there to satisfy his ego, or advertise his prowess showing that some important patron thought he was good enough for the commission.

Take Giotto di Bondone (?-1337). He is believed to have painted himself into The Last Judgement fresco (around 1305) in the Scrovegni Chapel in Padua. Sure, the donor Enrico Scrovegni is front and center, kneeling at the bottom. But scholars think Giotto slipped his own face in among the saved souls.

Albrecht Dürer (1471-1528) a painter, draughtsman and engraver, was versatile in his subject matter doing portraits, nature, animals and religious subjects demonstrating his abilities to a wide variety of patrons. He took commissions from royalty, the gentry, as well as the Church. His woodcuts and engravings, that even appeared in book form, won him recognition far and wide. Dürer started early using his own image. Here is a silver-point drawing in the Albertina, Vienna which he produced at the age of 13!

And then there's Rembrandt (1606-1669), who wasn't subtle about it at all. He depicted himself in drawings, paintings, and etchings 80 times. He documented his entire life—from when he was young and ambitious right through to old age. Talk about advertising your skills by creating your own visual autobiography! This 1633 engraving exists in a number of museum collections and the painting is in The National Gallery, London, one of 3 self-portraits he did the last year of his life.

Andy Warhol (1928-1987) was the master of self-promotion. He's the one who coined "15 minutes of fame." He grabbed every media opportunity, showed up at every important art event, and made sure he was seen everywhere in the art world.

My wife often tells this story: In 1977, as a Met curator, she introduced Dale Chihuly, who's hugely famous today but wasn't yet, to Henry Gelzahler, the head of the Museum’s Department of Twentieth Century Art and a central figure in the contemporary art scene and urged him to acquire examples of Chihuly’s glasswork. Geldzahler acquired two cylinders, which became the first Chihuly works to enter the permanent collection of a major museum. As Chihuly was leaving his office, Geldzahler offered him a piece of advice “Young man, focus more on your work and less on self-promotion.” Geldzahler got that one wrong!

Today, with social media, artists have so many more ways to promote themselves. The tools have changed, but the basic truth hasn't… talent alone has never been enough.

New Year's Resolutions ... Redux

I am taking off one more week, finding this 8-year-old Missive especially appropriate for this new year. If you can imagine a red cap on the character in the second image down, you also have a perfect meme…

**********

We have all made New Year’s Resolutions at one time or another, and this is a subject that hits the news every year at this time.  So what is a New Year’s Resolution?

Our tradition of resolving to change undesired behavior or accomplish a personal goal is probably directly attributable to ancient religions, where people made promises to their gods. I remember a time in my life when every morning on my way to school, I would resolve not to go to the nearby Cake Masters Bakery to buy a slice of chocolate layer cake.  I broke that resolution several times a week!  So much for my willpower!

What started me thinking about this subject was an article in our local free paper, The Santa Fe Reporter, whose front cover banner said, “2018 Resolutions”.  After last week’s Missive titled “Charities” for Christmas, “Resolutions” seemed perfect for January 1. The Reporter article, however, was mainly asking known personages in Santa Fe and nationally for their predictions and aspirations. I cannot resist repeating the one that might be closest to my way of thinking after this most depressing year: Kenneth Baumann, a teacher in Santa Fe, said,  “I’d like to see less fascism, more decentralized institutions.  Less authoritarian impulses, less violent persecution of minorities.”

I did, however, want to look up some of the most popular resolutions online and found that every article had a different slant.  Being more careful with money or getting out of debt were, of course, near the top of any list. Also, there was losing weight, eating healthier, getting in better shape (ie, going to the gym), and drinking less alcohol, which could all be considered the same resolution. The one that amused me was spending less time on Social Media: it sounds so new, how is it already a bad habit you want to get over!  Here is a cartoon you will relate to if you have ever thought, “I must listen to my mother more”.

If people have made resolutions for thousands and thousands of years, why have they found them so difficult to keep?  For one thing, even if you continue to work on a resolution for a long period of time, eventually you stop and go back to your old ways.  I know that half a century ago, I lived in London for 9 months and walked everywhere, often 9 miles in a day, and lost 45 lbs.  I actually went to a Savile Row tailor to have my clothes taken in because it was cheaper than buying all new suits.  When I was back in New York and still walked and pedaled a lot, it was never the same. After some time, I gained much of the weight back.  If your patience and stamina don’t pay off sooner or later, you say “What’s the use?"

I found this article from Psychology Today titled, “Why People Can’t Keep Their New Year’s Resolutions”. It looks at what researchers and psychologists have to say.  Articles from various publications are quoted with links as references. It is an interesting method of internet footnoting! The article actually explains my weight problem as my having been discouraged after really trying, but also that resolutions require a “rewiring of the brain,” which is not easy to do on your own.

Artist Cards From Holidays Past ... Redux

Authors' note: I have decided to take a break for the next week or two and asked my Associate, Vince Hickman, who has published my Missives since the beginning, to pick which he thought might be best for the season ...

*originally published Dec 2014

The History Museum in Santa Fe had the wonderful idea to mount a small Christmas card show for this holiday season; “Gustave Baumann and Friends; Artist Cards from Holidays Past” curated by Tom Leech, director of the Palace Press, and guest curator Jean Moss.  Baumann was a German-born artist who came to Santa Fe in 1918.  He was already well known in the U.S. as a print maker when he came here.  The wide distribution of prints throughout time has spread images across time and nations.  So it was with Baumann’s prints of New Mexico making this part of the world better known throughout the states and internationally.

Ann Baumann, Gustave and Jane’s daughter, left to the Fray Angelico Chavez History Library in Santa Fe a collection of original cards that her parents had received and others that they had sent.  There are about 400 cards in the collection and one quarter of them have been chosen for this exhibition.  Here is a photo of Jane and Gustave Baumann with their daughter Ann in 1954 courtesy of the Ann Baumann Trust.

The tradition of Christmas cards started in the times of Charles Dickens and soon were printed en masse by commercial houses.  If you have ever sent out Christmas cards you know it can be an expensive endeavor and artists usually do not have that kind of money to spend frivolously.  Many of them therefore made and printed their own.

The cards in this show are cleverly divided into categories such as, Angels and Madonnas, Santa and the Mailman, and Greeting Irreverent and Belated plus many others.  Of course, since the period of 1918 to 1971 when Baumann died included the Great Depression there is a selection from that time as well.

As said, the show is quite small and in a long narrow gallery but it is dense with gems.  It is a bit like one of those racks of sayings you might find at the Five and Dime and can’t tear yourself away from.  One is continuously surprised by the humor and insights on the cards.

In 1929 the Baumanns received a very appropriate and simple Christmas card from their friends Mary Lou and Oswald Cooper, it says, “We view with frugal disregard; The customary Christmas Fuss; You may have heard that times are hard- This card is all you’ll get from us”. 

The label for the card of mother and child says “Jenny Owens, age 17, linocut, date unknown.  I had a dyslexic moment and read instead of undated, updated, which I thought appropriate for this particular Holy Family. 

Playing on the fact that there is too little rain in New Mexico and water is a continuous source of anguish one of the Baumann greetings says, “The Baumanns send you their best umbrella: Just in case it decides to rain in 1955”.  The printing process was woodcut and marble papered collage and came from the collection of David Carter and Geneva Austin. 

In 1956 the Baumanns came up with a theme that I would love to appropriate considering our interest in the Hopi tribal culture.  It says, “The Hopi are a Peaceful People, Here’s to a Hopi Year for all of us”.

The exhibition also includes audio of the family’s reminiscences and all in all opens a time capsule into the life of an artist, family and friends.

Walatowa

Walatowa means “This is the Place” in the Towa language of the Jemez Indians, and it is the name of their Pueblo, one of the 19 pueblos in New Mexico. The Jemez (Pronounced Hemez) are a group of Tanoan Amerindian peoples who migrated to the area of Northern New Mexico in the 13th century. Today’s village is nestled in a valley of the Jemez mountains off a scenic National Byway, a 45-minute drive from Albuquerque and a bit less than an hour and a half from Santa Fe. We were invited by a Jemez artist to visit on December 12, when they celebrate the Feast Day of Our Lady of Guadalupe, a day with both deep religious and cultural significance. This day is celebrated with the traditional Los Matachines dances, a vibrant Spanish-influenced dance with unique masked dancers and music.

The Matachines dance was first recorded as such in Spain in the first half of the 17th century, when it celebrated the triumph of Christianity over the Moors. It continues to be performed in Mexico and the American Southwest, where it has come to represent the blending of Catholic traditions and Pueblo culture. Jemez preserves two distinct styles of the dance, the Spanish style with violins and a guitar, and the Native version with drums, rattles, and singers. Photography is not allowed on the pueblos, specifically during dances, so this is not my video but one online made several years ago. In some of the footage, you may spot a little girl dressed in white weaving among the lines of costumed dancers. She represents purity and goodness, either Montezuma’s mistress, Malinche, or the Virgin Mary, who must defeat evil in the form of a boy dressed as a bull. In the Spanish version we watched, both children were no more than 5 or 6 years old. The girl selected from the community had to have incredible stamina as she was required to follow the steps of the dance leader for hours. 

We have attended dances in other pueblos, but this experience was different and seemed more personal. There were fewer Anglos present as Jemez is located further off the beaten path than most other pueblos that are easily accessible from the main north-south artery of Interstate Highway 25. It made us feel that we were seeing something even more special than what we had in the past. Coming from the older demographic of Santa Fe, we had never seen a local crowd with so many infants and pre-primary school-age children. Although this was truly a community event, we felt welcome. Any other pueblo dances we have been to, you had to bring your own folding chair if you needed to sit, but here, there were benches set out in front of homes, and room was made on the front steps for those who were not necessarily Native.

The central plaza where the dances took place was ringed by tables with families selling objects mainly made in the pueblo, along with bread, cookies, and sweets. The food that we saw more of than anything else was popcorn! Some of the older kids even purchased drinks made from popcorn in different flavors.

The drive was worthwhile on its own. Once we got off of I-25, we passed every fast-food restaurant you have ever heard of, before heading out on a 68-mile stretch known as The Jemez Mountain Trail. One of the places I have loved since childhood is the German part of Switzerland with its snowcapped mountains and rugged terrain. This was different but just as inspiring, with a topography of rock formations of deeper and richer red as we progressed. The route continues beyond the Pueblo to Jemez Hot Springs and an extensive nature preserve called the Valles Caldera, and through to Bandelier National Monument. This time, we only went as far as the pueblo, so we missed what are reputed to be even more wonderful views. We were happy not to try to do it all, but rather enjoy what we had seen and learned about a place so near to where we live and yet part of another world.

Encroaching Museums

The National Gallery in London recently announced the Project Domani. Celebrating the museum’s 200th birthday, the Gallery intends to expand both architecturally and in the focus of the collection and programming. An international competition is underway to find a prominent architect to add an additional building on a property acquired 30 years ago. The permanent collection is to enlarge its scope, adding 20th and 21st-century art to its famous and fabulous holdings of European Old Masters.

National Gallery, London

The National Gallery and the Tate Modern are State institutions and have had an understanding that the former would collect art up to 1900 and the latter art after that date. However, this appears to have been a long-term issue of contention, most recently addressed by a 2009 agreement where the Tate conceded that the National Gallery could acquire some early 20th-century works.

Tate Modern

I am wondering why the National Gallery has now decided to change the arrangement. It is not necessary for survival or security, as that is guaranteed by the State. The timing is associated with the announcement of the success of the National Gallery in raising £375 million in private funds for the new building, and they wish to raise more for their expansion of the collection. Additional space would allow it to show more of the collection since roughly only half of it is on view. That would make sense to me, but they want to add generations more art to the collection, and I would guess that in the long run, the percentage on view will probably not change.

Inside the National Gallery

One of the supporting statements from the Gallery is that art is a continuum, which is a truism, but does not explain the incursion into the period to which the Tate Modern is dedicated. There is a great museum in London for sculpture and the decorative arts called the Victoria and Albert Museum, which is not included, though that too is part of the continuum.

In an Art Newspaper article, Bendor Grosvenor points out that this change will create a battle over audience and funds. The appointment of a joint committee can hardly be expected to avoid bad blood between the institutions. There will inevitably be competition for work in the market. Since the National Gallery is considered the more prestigious institution, those who have collections of modern and contemporary art to donate will tend to favor it. The government that supports both museums will also have to recalibrate its funds.

The official statement from the National Gallery reveals that the administration’s ambition in the field of contemporary art is aimed at getting “a larger, more diverse public’’ This follows the worldwide trend among traditional institutions. The Gallery also claims to be motivated by the wish “to elevate the visitor experience”. As has been pointed out before, the museums that want it all, such as the Metropolitan Museum, are all but overrun by crowds of visitors, mostly overwhelmed by the quantity of diverse offerings.

The visitor experience is far better at a museum that does not try to do it all. A stellar example is the Wallace Collection in London, which focuses on the fields for which it was founded. Surely the educational benefit of illustrating the influence of an old master on a modern artist can be answered with inter-museum loans without building parallel permanent collections.

Having it all does not necessarily make it better; it just makes it more.

Words/Expressions Left Behind

Unpacking groceries the other day, I asked if something needed to be put in the “Ice box”. It sounded odd. Does anyone use that expression anymore? My mother used the term for the refrigerator. She told me how in Germany, early in the last century, the Iceman did, indeed, come to fill the “Ice Box”. In 1939, Eugene O’Neill wrote the play, “The Iceman Cometh”.

That led my thoughts to the many words and expressions that are no longer used. I sent a friend in the Midwest my short list, being sure he would say that we use this or that expression all the time, but instead, he sent me a list twice as long as mine of words and expressions left behind. Online, I found more words I had not even heard of in my 81 years.

The most obvious ones relate to technology since that area of life moves on continuously. Once upon a time, I was on the Board of, but not an investor in, a “Laser disk” company. How about the “Video Home System (VHS)” that you can no longer use? “Black and white TV”, “Don’t touch the dial,” “Reel to reel tape,” or “rewind the tape”, all foreign to kids today. I don’t miss the “Floppy disks” or “Pagers” we used to have, but I depend on various Remotes.

Are there still the warnings I remember on New York City buses, “Beware of Pick Pockets”? Today, we worry about cybersecurity and hacking.

I grew up listening to “Radio serials,” but I am now streaming TV series, and good ones are binge-worthy. Do you still play “Records” on your “Record player” or “Phonograph”? No, you play your vinyl on a turntable. Did you leave your “Walkman” or “Gameboy” at home? I could not take my “tape recorder” with me all day. If I keep repeating myself, I will sound like “A broken record”.

What about the telephone: Where can I find the “Pay phone” or “Phone Booth”? Where would Superman go to change? Bet you don’t use the “Phone book” either. Thank goodness I no longer need to “Dial” a number. I remember my fingers getting sore from the metal dials. This is a fun take on Clark Kent’s speedy change to Superman in a phone booth. 

https://www.youtube.com/watch?v=OHtYBif7Ric

In my office, I no longer have a “Typewriter”, so I don’t need to use “Carbon paper”. My “Inkstand” and “Blotter” are long gone, as is my “Rolodex”, and nowhere are notices sent by the “Pneumatic tube”.

I used to go to the “drug store” for medicine, but now I go to the pharmacy department.

You know the adage “A stitch in time saves nine,” but who does mending these days in our throw-away society?

Maybe we should bring back, “a fool and his money are soon parted” because of all the “monkey business” in the markets, oh that is just “A lot of malarky”.

Now that I have thrown in “Everything but the kitchen sink”, “Mum’s the word”, “Let’s cut to the chase”, “After painting the town red”, I will “Hit the hay” and say “Fare thee well”, or as my wife still says, “See you later alligator.”

I’m Lost; Where Should I Go?

I am always asking for suggestions for a Missive and very rarely get them, but my daughter came up with this one. She sent me an article from the New York Times by Martha Schwendener about what apps there are for a gallery search on the internet.

  

Once upon a time, or as my mother used to say, “In Former Times”, there were not that many art galleries to visit. In the cities that I know well, they have proliferated. Needless to say, estimates always vary widely, but looking at the first replies on the web, London has the most at 1500 galleries, New York City comes in second with 1450, Santa Fe at 250, and, interestingly, Paris has the least with 230. But even with that “few,” you can’t cover them all in one visit, or, in the case of the first two, maybe even a lifetime, and you may not want to. (Image Map Caption: Galleries in Downtown Manhattan)

Galleries in Downtown Manhattan

How to narrow it down? We used to have magazines for that, and Art Associations had their booklets, but today, surprise, surprise, we have the internet and apps for your phone.

The first such app guide came out in 2014, the year I closed my gallery for good. I love the double entendre of the guide’s title, “See Saw”. It covers New York, Berlin, Paris, London, and Los Angeles. After a few years, however, it started to charge the galleries a fee. Not surprisingly, the magazines used to do the same, but it brings into question how objective they can be. Also, are they missing the top galleries that may have felt they don’t need that publicity?

“Showrunner” boldly claims that it “is the most comprehensive app for art discovery in New York City”, boasting “Showrunner makes it easy to explore all the art New York City has to offer”. I doubt it!

“Artwrld” takes a different tack, with “Exhibitions of the Day”, openings, and events as well as listings. That one sounds good to me because, as a gallerist, I would want to know what is going on and where I should show up to be in the know and be known.

What sounds more like the old magazines is “Exhibits in New York,” which has added art criticism. I think I would want to read that after I had seen an exhibition, so I could first make up my own mind.

“ArtRabbit” is London-based but has entered the New York market. It has the innovative idea of allowing galleries, museums, and even users to contribute information that is moderated by staff before being posted. If it is done well, I would like this, with no one individual telling me what to see.

These days, as a retired art dealer and a curator, we go to fewer galleries and more to museums. So, what is out there for us? Some years ago, we discovered “Bloomberg Connects” which covers 1200 “museums, galleries, gardens and cultural spaces”, internationally. As you would expect, that would be only the better-known in each category. The good news is that it is very helpful inside those institutions, as well as being free.

“Smartify” has information on museums and sites, often with audio about specific objects or places. It works with its limited number of supporting museums. If you are travelling, the app will certainly give you guidance on what you might want to see and learn about in a new city. A feature I like is that you can point your phone at an artwork and learn a lot about it. Obviously, however, all 1,500,000 works of art in the Metropolitan Museum will not be included.

“Museumfy” also offers the ability to take a photo and learn about a work of art. It is also multilingual and can learn your interests to supply more information along those lines.

As you might expect, “Google Arts and Culture” makes it sound like they can give it all to you. Obviously, no one site can. Not even all the apps put together can cover all the art in all its locations. But surveying which do exist, and there are certainly more that have been identified here, you can pick a number of free and fee apps that have a great advantage over what was available just a generation ago.